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Cost tracker enables consumers in emerging markets to share their phone and safely sell airtime
Emerging mobile markets have a huge potential consumer base of very low income users who need access to communications, but for whom the cost of getting connected is too high. Statistics typically mention 3-5 USD per day as a maximum buying power for emerging markets subscribers. Traditionally in this environment, phone sharing is common and most often it takes place in a trusted environment such as a family or a group of friends. Sharing the phone with anybody else might implicate a challenge of overspending.
Cost Tracker emulates an important aspect of a public telephone booths that provided a shared terminal for the community with complete control over each call’s cost. Instead of inserting coins, the user enters a simple command on the mobile to set the call’s cost before it is connected. With this simple code, added to the end of the dialed number, the user can limit the cost of a pre-paid call to any desired value. Cost tracker enables the consumers the means to share the phone and further sell airtime.
- Provides the consumer complete cost control of a call or SMS
- Enables a safe way for consumers to share phones
- Supports all GSM phones
- Optional feature to Nokia Siemens Networks Charge@once charging solutions
- Can be implemented also in 3rd party charging solution
- Easy for consumers to use and understand
- Easy to implement
- Enables entrepreneurial opportunities to further sell airtime
- Creates differentiation to help avoid churn
- Helps to boost operator revenues by overcoming the concerns of users with lower budgets
- Leverages existing operator investments