Nokia Siemens Networks Marketing Forum 2009 - Agenda

19:30

Welcome to the Marketing Forum 2009 
Frederic Astier, Head of Marketing,
Nokia Siemens Networks and
Marina Engelvuori, Head of Marketing and Communications,
West and South Europe,
Nokia Siemens Networks

20:00

Dinner
at the Hilton Munich City Hotel

09:00

Introduction to the Marketing Forum 3.0 Agenda
Frederic Astier, Head of Marketing,
Nokia Siemens Networks

09:15

How to get closer to Telco 2.0 Web?
How can operators move to a Telco 2.0 world without losing momentum?
Luís Lopes, Executive Director,
ZON Multimedia

10:05

The Science and Politics of Fear
Learn how to deconstruct the information we’re bombarded with and respond more logically and adaptively to our world.
Dan Gardner, Author

10:45

Coffee Break

11:00

The Power of Communities
Connecting with the ultra-connected world.
How to monetize effectively in the digital landscape.
Jonathan MacDonald, CEO,
Jonathan MacDonald Associates (JMA)

11:35

Why does the Credit Crunch mean more Opportunities for Marketers?Why fundamental market changes mean new opportunities.
Gerd Leonhard, Media Futurist

12:05

The Power of Price Perception, how to change End Users Perception on Pricing
The psychology of pricing and how to use it.
Rakesh Murria, Head of Strategy,
Orange UK

12:45

Lunch

13:45

Introduction to the Speed Working Groups
Gerd Leonhard, Media Futurist

14:00

3 Speed Working Groups
(please select one group to attend)
1: Adding Value Outside the Core (headed by Gerd Leonhard)
2: Virtual Communities and Mobile Marketing (headed by Jonathan MacDonald)
3: Convergence Strategies: How to make Telco 2.0 Web work (headed by Simon Torrance)

14:45

The Future of Mobile. What Vision for Mobile Broadband?
Patrick Scodeller, CTO,
M1 Singapore

15:20

Round Up of the Day
Marina Engelvuori, Head of Marketing and Communications,
West and South Europe,
Nokia Siemens Networks

15:30

Departure to the Oktoberfest

23:00

Shuttle transfer to Hotel