What’s in store for you at the Marketing Forum
The Marketing Forum event will commence with a welcome dinner at the Helsinki Radisson Blu Plaza Hotel on Tuesday, June 8, 2010 On Wednesday, June 9, the Forum itself will be held at the new Nokia Siemens Networks Experience Center in Helsinki. Thursday, June 10 is an optional day, offering a choice between two workshops or visits to the Nokia Siemens Networks Experience Center or the Nokia Lounge.
The Nokia Siemens Networks Solution Experience Centers (SEC) provide our visitors with hands-on experience of the Nokia Siemens Networks’ solution portfolio. We want you to experience the latest showcases and demos that illustrate our vision of five billion people connected.
On Wednesday, our speakers will present a wide range of topics. These include early experiences and insights gained with LTE, the coming of age of mobile Internet and mobile broadband and how to turn opportunities into profit, an outside perspective on what customers really want, and the invisible value implicit in subscriber data and its use in the social media business. The afternoon closes with a panel discussion and a question & answer session, while an evening event in downtown Helsinki will bring you good cuisine, excellent conversation and a participatory entertainment program where you set the beat.
The optional Thursday morning offers a number of activities. You may profit from visitor tours to the Nokia Siemens Networks Experience Center or Nokia Lounge or participate either in a workshop on social media or one on the topic of smartphones and networks. Whatever you choose, we promise you a stimulating exchange!
Agenda in detail:
Tuesday, June 8
19:00 Marketing Forum 2010 dinner
Wednesday, June 9
09:00 – 09:15 Welcome and Introduction
Frederic Astier, Head of Marketing & Communications,
Customer Operations, Nokia Siemens Networks
09:15 – 10:00 Living with LTE, Early learnings and experiences
Indra Åsander, Senior Vice-President, Head of Product Management,
BA Mobility Services, TeliaSonera Sverige AB
10:00 – 10:30 Retaining and creating value in the new world order
It’s the subscriber experience that makes the difference.
Tim Mashman, Nokia Siemens Networks
10:30 – 10:45 Coffee break
10:45 – 11:45 Mobile Internet goes mainstream
Ken Hart, Head of Business Development,
Yahoo! Mobile EMEA
11:45 – 12:30 What customers really want
Insights on the importance of the customer experience
Andrew McMillan
12:30 – 13:00 Customer Experience in the Middle East
Mark Briers, VP Strategic Marketing du Dubai
13:00 – 14:00 Lunch
14:00 - 14:45 Mobile broadband - the breadwinner
Turning the promises of mobile broadband into profit
Waldemar Sakalus, Vice-president of Strategy & Business
Development Service,Nokia
14:45 – 15:30 Discovering invisible value
Subscriber data and how to utilize them in social media business
Alan Moore, SMLXL
15:30 – 15:45 Coffee break
15:45 – 16:30 Looking beyond tomorrow
Future trends are already becoming reality. How to be ahead of the game.
Jeroen Matser, Strategy Director Europe, Blast Radius
16:30 – 17:30 Panel discussion and Q&A
17:30 Closing of the Marketing Forum 2010
Alexandra Bogdanova
19:00 Event in downtown Helsinki
Thursday, June 10
09:00 – 11:00 Visitor tours to the Nokia Siemens Networks Experience Center
OR
09:00 – 11:00 Visitor tours to the Nokia Lounge
OR
09:00 – 11:00 Social Media Workshop
Alan Moore, SMLXL
OR
09:00 – 11:00 Smartphones and Networks Workshop
Interested participants
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