Cashing in on subscriber data

Paul Magelli

Bring the data you have of your subscribers to one place and simplify your network. You will get dramatic direct cost savings and a pole position to provide truly personalized services. Paul Magelli, Head of Subscriber Data Management, talks about our leading SDM solution. We have seen customers find 150 million euro savings in five years simply by investing in this solution.

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File size: 3.0 MB
Duration: 5:11 min
Date: May 2009