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Consumers concerned about privacy, but willing to share information with trusted telecoms operators #MWC11
Mobile World Congress 2011, Barcelona, Spain – 4 February 2011
- 85 percent consider data privacy very important
- Almost half ready to share personal data for targeted services that add value
- Operators seen as the second most trusted group, after banks, for securing personal information
A data privacy survey* commissioned by Nokia Siemens Networks reveals growing sensitivity about personal data amongst European consumers. The survey of more than 5,000 people across five countries in Europe in 2010 shows a significant increase in awareness about the use and misuse of personal data by third parties compared to the level of awareness in 2009. According to the 2010 study, mobile and internet users’ personal data - including name, pictures and occupation - are increasingly regarded as highly sensitive, requiring greater protection.
However, 40 percent of respondents to the survey said that they would agree to exchange personal data for targeted services. In addition, telecoms operators were seen as the second most trusted group, after banks, for securing personal information.
In the UK, 87 percent of respondents said they are very selective about giving personal data away, whereas in 2009 it was a 79 percent. Nevertheless, only a third does not want to share personal data at all, even if it is to obtain more relevant services based on personal data.
In Germany, the number of users who would like to benefit from more personalized services in exchange for their personal data doubled in 2010 compared to 2009.
The high level of trust that people have in telecom operators provides an opportunity for them to offer more targeted and relevant services, paving the way for business growth.
“Identity Management** enables operators to act as identity brokers for their customers, protecting users’ personal data on the one hand and enabling more relevant, personalized services on the other,” says Shamir Shoham, head of marketing and product management, for Business Solutions at Nokia Siemens Networks. “Nokia Siemens Networks is at the forefront of providing a complete set of Identity Management and security solutions to help operators improve customer experience and drive new revenue streams while proactively addressing growing concerns about data privacy.”
Network operators, customers, press and analysts are welcome to see Nokia Siemens Networks’ approach to security and data management at its Experience Center in Hall 8, C01 of the 2011 Mobile World Congress, 14-17 February, Fira de Barcelona, Barcelona, Spain.
About Nokia Siemens Networks
Nokia Siemens Networks is a leading global enabler of telecommunications services. With its focus on innovation and sustainability, the company provides a complete portfolio of mobile, fixed and converged network technology, as well as professional services including consultancy and systems integration, deployment, maintenance and managed services. It is one of the largest telecommunications hardware, software and professional services companies in the world. Operating in 150 countries, its headquarters are in Espoo, Finland. www.nokiasiemensnetworks.com
Nokia Siemens Networks
Phone: +358 7180 31399
E-mail: johanna [dot] harjula [at] nsn [dot] com
Phone: +358 7180 31451
E-mail: mediarelations [at] nsn [dot] com
Notes to editors:
* The privacy survey is part of Nokia Siemens Networks’ Consumer Behavior Study (CBS) 2010, which was conducted in 18 countries globally including France, Germany, Romania, Spain and the UK during October and December 2010. The CBS 2010 was conducted to gain an overall understanding of end users’ usage of all kinds of telecommunication services. Users aged between 14 and 64 participated in the survey.
** The Identity Management (IDM) solution can provide secure authentication via different authentication modes including “two-factor authentication”. For example, the user can be authenticated based on the IP-data session or the mobile device (factor 1, something that the user has), and the username and password (factor 2, something that the user knows).
Account/identity linking can be done by including identities specific to the communications area. Nokia Siemens Networks’ IDM solution acts as a carrier-wide “translator” of both the identities known by internet players and those used by operators. In this way, each online application can get exactly the kind of identity that it knows and understands.
End-user profile access and attribute sharing with third parties give online applications the information they need to function correctly for each user. For example, an IPTV application may need the screen resolution of the user’s device. Nokia Siemens Networks’ IDM solution allows controlled access to such user attributes, safeguarding the user’s privacy and protecting the operators’ subscriber base against unwanted third-party applications.
Nokia Siemens Networks provides the following to operators for addressing the growing concern among end users regarding data privacy and security:
- Consulting services to create an implementation plan for solutions to help end users protect their assets and revenue, and to be compliant with standards in regulated markets.
- Subscriber data management to create a single coherent view of customer information across disparate networks that can be utilized to improve the customer insight and experience.
- Telco grade identity management to eliminate the numerous passwords and security procedures and enable operators to become a trusted identity provider and play a key role in providing Web 2.0 services.
- Customer care automation helps operators solve problems faster without referring them back to technical staff.
- Device management offers remote management and configuration of device settings, applications, security and firmware upgrades to simplify the customer experience.
- Fraud management to avoid the risk of unauthorized use of voice, IP/data and Next Generation Network (NGN) services or Subscriber Data Management (Home Location Register) security to protect these data from theft or manipulation.
- Subscriber Data Management Security minimizes the risk associated with the introduction of new services and protects subscriber data from theft or manipulation.