Movistar Argentina to link customers with their online identities

Nokia Siemens Networks has provided secure identity management to Movistar, based on its One-NDS* platform. Subscribers will be able to link their identity to other third-party services online and benefit from a unified view of their preferences. 

“Argentina is one of the region’s most dynamic and sophisticated mobile markets**, where consumer demand for new services is on the rise,“ said Diego Scalise, value added service manager & senior architect, Movistar Argentina. “We need the right infrastructure to identify and address customer needs clearly and easily, and Nokia Siemens Networks is helping us roll out the sort of services our customers want.”

“In addition to offering value-added services to its users, this unified approach will help Movistar Argentina subscribers unlock the potential of their mobile presence and share it securely with other trusted third parties,“ said Pablo Vita, head of the Movistar Argentina business team at Nokia Siemens Networks. “We expect this to help Movistar increase its revenue and strengthen its market position.” 

Under the scope of the three-year deal, Nokia Siemens Networks will provide, integrate and implement subscriber identity management for Movistar Argentina. It will also offer maintenance and support services. Delivery and final acceptance of the project is expected in the first half of 2010.

The project itself will take place in phases, beginning with “single sign-on” and service federation. Single sign-on allows subscribers to access all their different services without the need for logging on to each separately. Service federation will allow Movistar’s own value-added services, like a photo album service, to interwork with web-based services such as Flickr or Facebook.

In later phases, when a true ‘information infrastructure’ has come into reality, Movistar can put its customers’ needs at the very center of its efforts, supporting active online usage and consolidating subscriber data to better satisfy its customers’ requirements. In the next few years, Movistar expects to support thousands of third party applications, what might be called Telco 3.0 web opportunities.

About Nokia Siemens Networks

Nokia Siemens Networks is a leading global enabler of telecommunications services. With its focus on innovation and sustainability, the company provides a complete portfolio of mobile, fixed and converged network technology, as well as professional services including consultancy and systems integration, deployment, maintenance and managed services. It is one of the largest telecommunications hardware, software and professional services companies in the world. Operating in 150 countries, its headquarters are in Espoo, Finland. www.nokiasiemensnetworks.com

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Note to Editors:
*One-NDS (Network Directory Server) is an open, subscriber-centric directory containing all subscriber and service data in one logical entity for existing and future networks and applications. With all data in a central location, Movistar Argentina can therefore better employ the data for both its own service propositions and those of third parties.

**Source: http://www.tmcnet.com/usubmit/2010/01/21/4582650.htm