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Global scale - local expertise
What differentiates Nokia Siemens Networks is its global scale allied to a strong, local presence. Expert teams are working towards creating a company structure that harnesses the best attributes of both Nokia and Siemens to offer the market’s broadest range of solutions, but with the flexibility to work in rapidly evolving markets.
And all with an eye on how to help fixed and mobile service providers everywhere achieve their business aims against intensifying local competition.
Melding two world-leading companies presents a great opportunity, as Michael Hofmann, Head of Marketing, explains.
“To be as flexible as possible, we are designing a completely new structure rather than simply keeping the existing make-up of the two companies. The communications industry is undergoing profound change, often forcing service providers to revisit their traditional business models. They need a partner that can quickly grasp and understand these rapid changes and really help them meet the new demands.”
The combined R&D capabilities of each company are a key strength of the merger. Siemens has a long and outstanding record of more than 100 years of successful innovation in a wide range of industries, while Nokia has been a driving force in shaping mobile technologies. “Innovation through R&D is in our genes and we will build on this tradition going forward,” says Hofmann.
He also points out that the new company’s global strengths, such as its world-beating logistics and customer fulfillment processes, are complemented by a powerful local footprint. “The local presences of Nokia and Siemens fit very well. Siemens has traditionally had very strong local relationships that we can build upon.”
Since the merger was first announced, we have consulted with our customers, keeping them up-to-date on our progress, and explaining the benefits involved. “So far, the reaction has been very positive. Customers and analysts understand the logic of the merger and that it is based on clear benefits.” says Hofmann.
“By understanding the challenges that service providers face, we can put together our portfolio of products, services and solutions in a smart way to build solutions that create new opportunities for our customers. This is our overarching principle.”