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Taking end-to-end all the way
When vendors talk about providing their customers with an end-to-end solution, they typically mean all the technology components needed to supply a service or run part of their business. Not just the products, but the design, deployment and operational support to ensure that all the boxes are properly integrated to provide the benefits promised.
Nokia Siemens Networks brings an unmatched breadth of know-how and experience to this task. Our infrastructure products cover the full spectrum of radio, fixed line, convergence and transport technology, both for access and services core, plus complete network and service management solutions. Along with reliable deployment to ramp up infrastructure for business, the benefits include multi-vendor capability for fast time-to-market and profit, user satisfaction management, and more.
All well and good. However, when we talk about our end-to-end solutions, we go far beyond conventional thinking.
What sets us apart is not just our in-depth technology know-how, but our unrivalled insight into user behavior and our deep, holistic understanding of service provider business opportunities and challenges and the evolution of their business models. Add to this our deep knowledge of devices, covering their capabilities, evolution and use, and you get an offer that gives service providers a head start over the competitors.
The combination of technology and end-user know-how is also important in another respect. We help service providers match technological maturity and performance with the lifecycle phase of the services market. So, service providers can offer the right services at the right time to the right market segment.
And because we understand user needs, we design technology that takes these needs into account. The result is simplicity for end-users with solutions that hide technical complexity.
Knowing how end-users behave and what they want
How do we gain this understanding of how end-users communicate and what they want? This know-how comes from wide-ranging end-user research and close cooperation with service providers.
“We have recently developed a sophisticated customer segmentation model that is one of the most extensive in our industry,” says Ulla Koivukoski from Nokia Siemens Networks. “We have gathered more than 10 billion data points from some 77,000 end-users worldwide. In addition, we have focused on specific end-user issues such as drivers and barriers for 3G, Personal TV, and Mobile VoIP, as well as reasons for churn and customer loyalty.”
This database of detailed information provides vital intelligence on the kinds of services end-users want, the best time to launch a service and the most effective marketing and billing strategies. As well as enabling service providers to apply the best selling and pricing models, the data reveals trends and untapped market segments, opportunities for new services and effective ways of retaining existing end-users or attracting new ones.
“We want to share this information with our customers and help them make the best choices by analyzing their local market and matching new services and technologies with their business aims,” Koivukoski explains.
Understanding the service provider business and how it is changing
Service providers need a clear picture of their positioning in today’s business jigsaw. We have created a sophisticated Communications Ecosystem framework to help them identify their current business value networks, decide which assets to develop, and clarify which roles to target to offer higher value for end-users and grow profitably in the face of intensifying competition.
Over the past year this innovative framework has found much resonance with our customers around the world, with one European service provider saying: “This has provided us with a fresh and new look at the industry and motivated us to revise our strategy.”
Whatever the market, this framework helps service providers redefine their core competencies to be able to offer truly customer-centric service offerings. It provides an important tool for aligning business, organizational and technological strategies and resources to help improve profitability and meet end-user demand at a lower price.
We have also developed a three-step operational efficiency improvements practice that has been implemented successfully on five continents.
Service providers that have done this benchmarking with us have used the results widely within their organizations, both to create and understand their efficiency levels, as well as to set future efficiency targets and budgets.
Taken together, the result is a greater understanding of the changing business environment. The Communications Ecosystem framework helps service providers define the drivers and enablers for future business options, while operational efficiency benchmarking is a tool for analyzing internal capabilities and performance.
Technology know-how underpins success
Over the years, both Nokia and Siemens have separately built strong reputations as technology leaders who understand communications and demonstrate innovation in many areas. As one company, we are creating a vendor at the forefront of technological thinking.
Whatever role a service provider takes in the Communications Ecosystem, we have complete technical solutions for integrating and managing increasingly complex technologies. This allows service providers to offer end-users with reliable, easy to use services that work seamlessly across any device.
The support to make it all happen
Using these insights and capabilities, our end-to-end solutions are built to manage complexity and deliver simplicity according to end-user preferences. We achieve this by taking into account the service provider’s role and business aims and using innovative technology to enable secure and reliable end-user services that provide the highest user delight.
Our vast pool of experts, from business consultants and network designers to integration specialists, provides all the support needed to plan and deploy advanced services. Identifying new opportunities, acquiring base station sites, dealing with regulatory issues in new growth markets, supporting customer care, building billing systems, and managing the network infrastructure for services throughout their lifecycle – the scope of our support covers the full range.
To help service providers launch and market services successfully, we collaborate with them, from sharing strategic insights to implementing co-marketing activities.
And our range of managed services enables service providers to launch services in the shortest time and with limited upfront investment, leaving them free to focus resources on their core activities.
All of this adds up to end-to-end solutions covering technologies from devices to infrastructure, helping service providers adopt the role of their choice in the value networks and serve end-users from individuals to members of varied communities. With our support, service providers can launch a portfolio of new services matched to their local market and business aims, unlocking new opportunities and all with optimal investments and maximum revenue generation.
With Nokia Siemens Networks as their partner, service providers gain access to the insight, expertise and technology they need to help them define and win their future business.