The business opportunity in environmental responsibility

Turning environmental responsibility into opportunity

Consumers, industry and governments are looking to create a sustainable future. And increasingly, a company’s environmental record is drawing the attention of investors, shareholders and other stakeholders such as non-governmental organizations.

Technology has a major role in this effort and we are making environmental performance an integral part of our products, services and solutions. Beyond fulfilling regulatory requirements, we also engage with service providers to turn environmental performance into improved competitiveness, differentiation and profitability.

The power of product lifecycle thinking

“Our approach to achieving our environmental goals is based on product lifecycle thinking,” cites Juha-Erkki Mäntyniemi, Head of Environmental Affairs at Nokia Siemens Networks. “This covers everything from materials selection and production processes to product use, disassembly and recycling.”

An environmentally sound product lifecycle is only half the story. We realize that implementing environmentally friendly network solutions also requires close cooperation with service providers.

Our solutions comprise network design to optimize the number of base station sites and antenna masts, as well as statistical modelling to reduce inefficient drive-testing. Other solutions include low power consumption base stations, more compact equipment, optimizing service lifetimes, and enhancing remote management capabilities.

“It’s common sense that good business is also environmentally sustainable business,” Mäntyniemi observes. “It isn’t just about environmental benefits; there are financial benefits, too.”