Transformation: the currency of change

Being a successful operator used to depend largely on managing the network, but today it’s about managing customer relationships.

unite recently caught up with Rajeev Suri, Head of Services at Nokia Siemens Networks for an insight into how global services will help service providers make the most of the next generation communications era.

The communications sector is one of the most successful industries in the history of civilization. Yet today, says Andrew Zolli, the high profile global trends consultant, it is facing global change like never before. In an exclusive interview, Zolli explains his thinking.

Whether in new growth markets or mature competitive countries, providing the right customer experience is a powerful way to manage churn and build revenue.

From simple text messaging to sophisticated location-based advertising, the mobile has real potential for innovation. We talk to industry expert Julie Ask of Jupiter Research about the market’s outlook.

Young subscribers in the UK are getting free messaging and voice, courtesy of mobile advertising. Blyk is pioneering a new model for young mobile users and creating a powerful channel for advertisers.

As the world’s leading mobile device manufacturer, Nokia is at the forefront of mobile advertising. unite interviews Anssi Vanjoki, Executive Vice President of the Markets unit at Nokia, to find out more.

Long Term Evolution (LTE) promises true broadband speeds, bringing advance data applications to mobile screens without the waiting. One of the most important new mobile technology launches since 3G is coming fast.

Everything we want to do in real life, we can do online. Meet, greet and date others, spread content in the hopes of sudden fame, run businesses and lots more. Welcome to the world of social networking. But what’s the reality for service providers?

As our industry transforms itself to create new growth and value, Nokia Siemens Networks is on a mission to put its customers in the driving seat of change. Juhani Hintikka, Head of Network Solutions at Nokia Siemens Networks, reflects on how to help service providers make the most of new strategies, technologies and business models.

What does convergence mean in practice as more service providers move to offer integrated services? unite hears from Luiz Eduardo Falco, CEO of Brazilian service provider Oi to find out about its experience.

With interactivity and mobile technologies, television is about to change forever. For incumbent Dutch operator KPN, TV is a ‘must’ for winning customer loyalty and finding new revenue streams.

Thousands of people visiting Beijing will use a new mobile network that, thanks to energy efficient technology, will have minimal environmental impact.

The world’s first integrated mobile satellite and terrestrial network will bring broadband to TerreStar’s customers wherever they are.

Transport networks based on Carrier Ethernet will deliver the winning combination of increased capacity and assured quality of service.

Internet history is littered with start–ups that fell by the trackside because, despite all their promise, they failed to generate enough revenue. We live in a different world today. The Internet is unquestionably the prime engine of future growth.