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Unlocking the potential of the connected world
Our mission – and our opportunity – is to create a world where more people than ever can share the benefits of communication. In the next decade, we will connect the majority of the world’s population – with mobile, wireless broadband and fixed broadband systems. Rauno Granath, Head of New Growth Markets, explains what this means in practice.
According to target 8 of the UN Millennium Development Goals, it means that the benefits of new technologies, especially information and communications technologies, will be available to an overwhelming majority of the world’s population.
It means that we will live in a world where five billion people are connected.
So what will it take to achieve this ambitious goal? The Internet will be the predominant platform to connect these five billion people and provide access to a wide variety of content and applications. Mobility will dominate in voice services, accounting for 70-90% of all traffic, depending on the market.
At the same time, telecom, media and the Internet and IT landscape will converge, bringing a corresponding increase in the types and numbers of service providers and the business models they use. The result will be both a huge opportunity and greater competition. Those providers who offer simple and easy-to-use solutions that bring connectivity to people and content will be the winners.
With new access technologies and the huge growth in the number of subscribers, we will see a 100-fold growth in traffic. In recent years, traffic levels have grown 40-100%, depending on the service and region, and this trend is expected to continue well into the future, again bringing opportunities and changing the face of communications as we know it. One key challenge will be to provide new capacity at ever decreasing price levels to enable more and more people to connect.
As these far-reaching changes continue, we have a simple mission at Nokia Siemens Networks: to work closely with you to connect the world.