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PrintM1 maintains innovative outlook for Singapore
Keeping ahead of the game in one of the most competitive communications markets in the world is no easy task, but one that is made simpler for Singapore’s MobileOne with Nokia Siemens Networks’ Flexi Base Station.
With a 27 percent market share and a reputation for innovative mobile, broadband and International Direct Dial services, Singapore’s MobileOne (M1) has achieved much since it broke into the market in 1997 with its 2G services.
Yet, in the highly competitive Singapore communications market, no company can afford to rest on its laurels. Mobile penetration is currently at 135 percent and M1 faces two aggressive competitors for the lucrative business provided by Singapore’s demanding and sophisticated users. Maintaining its position, let alone growing it, was going to prove a major challenge for M1.
“The challenges for us are to grow our market, to keep the customer happy, and also get the customer to spend more,” said Patrick Scodeller, Chief Technical Officer of M1. “A key part of the customer experience is to make sure we have the infrastructure that can deliver new services to the customer.”
M1 had already partnered with Nokia Siemens Networks to build its first 2G network back in 1997. Now, M1 is upgrading this infrastructure to provide a solid foundation on which to build LTE.
Cutting costs, expanding capability
The solution offered by Nokia Siemens Networks includes replacing first and second generation hardware at 1,200 sites with the future-proof Flexi Base Station. This makes full use of the software defined radio concept, providing a smooth path to LTE. It can be deployed with WCDMA/HSPA and upgraded to LTE with software only, with no need for costly new hardware. In addition, energy consumption per site is reduced to just a fifth of the previous figure.
Other work includes replacing two mobile switching centers with the latest equivalents and upgrading the subscriber management solution.
Major benefits for M1 include a modernized network, future-proof for LTE and other advances in technology, improved operational efficiency and the ability to deliver more innovative services.
Says Scodeller: “The upgraded infrastructure will give us a solid foundation on which to run the 2G network. We can put HSPA, and build LTE, on top of it, and that gives us a massive advantage going forward.”