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PrintTechnology talk: Business beyond flat rates
The widespread introduction of flat-rate tariffs has been a key development that has helped to create the explosion in mobile broadband use.
Promising consumers simplicity and no unexpected shocks in their monthly bills, these tariffs can challenge operator profitability. Operators need to anticipate and model how consumers are going to use flat rate and then monitor this usage continually to adjust the offering.
To meet the challenges effectively demands a solution that combines charging with the right measures of policy control to support the differing needs of customers.
The innovative Nokia Siemens Networks Flexi Intelligent Service Node (ISN) lies at the heart of such a solution. Flexi ISN is able to distinguish the type of traffic, such as HTTP browsing, WAP browsing, MMS, streaming, and content download, to enable different charging models based on the type of data service used.
This enables operators to open up new service opportunities and maximize data revenues with differentiated charging and flexible data subscriptions, building their business beyond flat rates.