- Portfolio
- Portfolio A to Z
- Products
- Solutions
- Caching and Content Delivery Networks
- Carrier Ethernet Transport
- Customer Care Automation
- Device Management
- Heterogeneous Networks
- Integrated Packet Transport Network
- Mobile Backhaul
- Mobile Site Connectivity
- Multi Vendor Configuration Management and Optimization
- Multilayer Optimization
- Multiservice IP Backbone
- Network Sharing
- Policy Integration Package
- Quality of Service Differentiation
- Self Organizing Networks
- Smartphone Friendly Networks
- Subscriber Data Management
- Voice over LTE
- WCDMA Refarming
- Services
- Industries
- Customer Successes
- Liquid Net
- Customer Experience Management
- Total Expertise
- Business Needs
- News & Events
- Perspectives
- Support
- About us
PrintThree pillars of environmental sustainability
Around the world there is a steadily growing impetus for moving economies onto a more environmentally sustainable path. Communications has an important role to play.
Right now the US and Canadian governments are pushing plans to drive the use of renewable energy and significantly reduce greenhouse gas emissions. Coupled with strong grass-roots pressure for businesses to “green up”, such initiatives mean that building an environmentally sustainable business presents many strategic opportunities for operators.
The communications industry is in a pretty unique position. Not only does it have the capacity to clean up its own operations, but it can also have a far wider impact on how other businesses and individuals impact on the environment. Strategic opportunities are available now for operators who take the lead in improving environmental performance and leveraging communications to promote environmentally sustainable development.
Minimize, maximize, combine
An environmentally sustainable communications business is built on three pillars.
- Minimize the negative impacts of equipment and activities
- Maximize the positive impacts of communications on the wider society
- Combine business and environmental benefits to deliver long-term sustainability
Minimizing the impact of communications operations needs operators to look at the performance of their network equipment over its entire lifecycle. It also means that choosing the right network vendor is vital. Network owners need a vendor that understands the interaction between environmental impacts at different stages of a product’s lifecycle, from raw material extraction, manufacturing and logistics, to energy consumption during use and end-of-life practices.
Advanced communications technology can increase social and economic opportunities while reducing adverse environmental impacts. An environmentally sustainable communications business will maximize these opportunities. Making physical goods, such as music and magazines, available in a digital format preserves trees and reduces packaging waste. Getting the maximum number of containers onto a ship before it departs can depend on coordinating truck movements by mobile phone, while support from advanced logistics systems can reduce unnecessary driving.
A truly sustainable operator will then combine these first two pillars to build a sound business that uses their networks’ environmental performance to improve competitiveness, profitability and differentiation.
An ideal opportunity to find out more is coming up in Washington D.C. on 9-10 November. The ‘Environment as an Economic Engine’ summit brings together communications industry leaders, administration decision makers, leading NGOs and analysts to drive action on energy efficiency and the environment.
Find out more at www.nsn-energydays.com.