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PrintBluewin TV is win-win for Swiss subscribers
Swiss users can enjoy the best of both worlds by watching mobile TV over 3G or DVB-H with the same subscription, following the expansion of Swisscom's Bluewin TV mobile service.
Swisscom is putting clear water between itself and other operators in Switzerland with a service that offers mobile TV over either 3G or DVB-H, and all with the same simple pricing structure. Called Bluewin TV mobile, the service is the only in Switzerland offering DVB-H viewing.
Launched just ahead of the Euro 2008 football tournament, the DVB-H flavor of the service offers superior quality viewing. "During our trials we had 200 users who were existing 3G TV customers and they were astonished at the high quality over DVB-H," says Claudio Cabano of Swisscom Switzerland. "Other comments included how quick it is to switch between the 20 channels offered and also the speed of the Electronic Program Guide (EPG)."
Improving the user experience
For a fixed daily or monthly fee, Swisscom subscribers get unlimited viewing of either 3G or DVB-H TV depending on available coverage. "Users can simply switch between them. They have to do this manually, but we are developing a TV client that will enhance the end-user experience by switching automatically between the technologies," explains Cabano. Currently Swisscom is providing about 44% coverage across Switzerland with DVB-H, but is planning to extend this to 60% in the next few years.
Swisscom finds that peak viewing times for mobile TV are in the evening, with 25% of people using the service, as well as at lunchtime. The average is about 20-25 minutes per user per day, reports Cabano.
The system is based on Nokia's Mobile Broadcast Solution, which Nokia Siemens Networks integrated with Swisscom's systems, as well as providing a wide range of services, including project management, IP network and architecture planning, security and implementation. As well as bringing a superb customer experience, Bluewin TV mobile is enhancing Swisscom's image. "This new kind of service shows that we are an innovative company."
Although it is still too soon to measure the impact of Euro 2008 on take up of Bluewin TV mobile, Cabano is confident that usage will have increased dramatically. "Major events always give a boost and we know we have had a lot of new subscribers because of the tournament," he concludes.