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PrintMobile takes aim at HIV
In a groundbreaking new scheme, mobile communications will soon begin connecting South Africans with HIV-related clinical services. The initiative is being led by Pop!Tech, a social innovation network that works to amplify world-changing people and ideas.
For three days each October the stunning seaside village of Camden in Maine plays host to 600 of the world's visionary thinkers and change agents at the Pop!Tech conference. This innovative thought-leadership conference explores cutting-edge ideas, emerging technologies and new forces of change. This year, the conference theme is "Scarcity and Abundance".
Pop!Tech is a non-profit organization working to bring about transformative social innovation programs. One such initiative is the Pop!Tech Accelerator, which brings together world-class partners to create sustainable enterprises for social change.
Helping the fight against HIV
One of the Accelerator's first schemes is Project Masiluleke, a pioneering project sponsored by Nokia Siemens Networks and other category leaders, in which mobile communications are harnessed to deliver HIV/AIDS and TB care to the South African population. The aim is to encourage people to learn their HIV status, connect people with clinical services for testing and treatment, and to increase people's adherence to treatment plans.
South Africa has more HIV positive people than any other country. More than 40% of people are HIV positive in some provinces. Compounding the problem, the country has the world's highest incidence of Tuberculosis (TB), which is the leading cause of death of South Africans infected with HIV.
Yet it is estimated that only 2% of the population has been tested for HIV infection. Despite the rising availability of anti-retroviral therapy, only 10% of infected people receive the treatment. The social stigma attached to HIV/ AIDS discourages many from pursuing testing or treatment, and misinformation is rampant.
A breakthrough solution
Nokia Siemens Networks has taken an active role in supporting schools in Ethiopia and India.
Project Masiluleke employs the mobile device as a high-impact, low-cost tool in the fight against HIV/AIDS and TB. The program introduces a completely new way of tackling these deadly epidemics, and if successful, the solution can be implemented around the globe.
Project Masiluleke will be unveiled and launched at Pop!Tech 2008, convening Oct 22-25, 2008.Please visit www.poptech.org for more information about Pop!Tech and Project Masiluleke.