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Print
Trend five: Eco-efficiency and social responsibility
Eco-efficiency and social responsibility
The connection between our behavior and the well being of our planet has never been clearer. With what we know today, our concept of business as usual has to change - and not just a little bit. We need to bring the sustainability perspective into everything we do.
Peter Hellmonds: CSR and the triple bottom line
People within our organization now understand that good CSR can help a company’s bottomline, even if that company focuses primarily on B2B.
China Mobile delivers green Beijing Summer Games with Flexi Base Stations
China Mobile dedicated itself to provide reliable mobile communications for 6.5 million spectators, athletes and officials at the Beijing 2008 Summer Games. Flexi Base Stations helped the operator to serve more traffic, achieve 100 percent call success rates and ensure the best possible service for VIP customers – while significantly improving environmental sustainability and reducing carbon footprint.
Anne Larilahti and Andrew Clark: Understanding the differences between trend and trendy
The credit crunch will come and go, but environmental issues will remain.