Trend six

Telecom, IT and media ecosystems

The so-called “garden model” of service development, where operators could do everything in-house, is quickly going out the window. It is being replaced by open ecosystems with third-party developers delivering content and software, while operators focus on enabling the distribution and delivery.


Harry Järn: Cross-industry collaboration

When mobile advertising grows and develops, it’s going to become more content-heavy and need more bandwidth, which is where LTE comes in.

Success for no-frills service provider

Pioneering German operator E-Plus was the first to successfully launch sub-brands to target niche markets. Four years and several brands later, the no-frills operator boasts a highly-segmented subscriber base of 16 million people. Now it is planning to leverage this extraordinary asset and take its business in a new direction.

Christian Hernandez Gallardo: Google and the revenue potential of the mobile platform

One certainty in the mobile space is that you need strong partnerships to succeed. Success here means users discovering mobile services and being able to access them and use them.