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Trend two
Driving efficiency
Although efficiency has been important to operators since the beginning, two forces have combined to make efficiency the number-one buzzword in boardrooms the world over. These forces are, of course, global warming and the credit crunch.
Fredrik Jungermann: Growing pains for crowded wireless networks
The mobile broadband explosion is rapidly eating away at wireless network capacity. According to a recent survey, mobile data traffic is doubling each year. Some European operators have seen an eight-fold increase in data traffic in the past 12 months.
Tom Bennie, CEO, Arqiva: The efficiency potential of network sharing
Many communications companies regard their networks as a key differentiator. Mobile network operators have historically marketed their networks based on coverage achieved, in order to win new customers. These days, coverage is less of an issue and cost pressures are mounting.
Smart energy savings spells increased efficiency and reduced CO² emissions
As many as 75 percent of Japanese subscribers use mobile internet, generating 40 percent of the world’s mobile data revenues. In order to keep up with demand from its twenty million customers, Japanese operator SoftBank Mobile had to maximize the efficiency of its network as well as prepare for new technologies and a greener future.