Nokia Siemens Networks Serve atOnce Traffica will help you improve customer insight with real-time subscriber-level information.
Just how well do you really understand your customers? Do you know if they’re having problems with your services? What are the reasons why they stay longer or increase their service usage?
Analyzing customer behavior is the only sure way to understand how your customers are experiencing your services. Serve atOnce Traffica helps you deliver the excellent all-round experience they are expecting.
Traffica lets you see what’s happening by providing real-time visibility of subscriber activity across the whole network - right down to the cell level - by collecting detailed information directly from network elements.
Yet Traffica is far more than a data collection and service quality monitoring system. Innovative applications can be built on top of Traffica to support every area of your business.
Marketing insight
Your marketing professionals can see how your services are being used and how successful they are. This insight helps them target existing services properly and to identify differentiated new services.
Improved planning
Your planning engineers can see how network resources are being used, leading to more effective investment decisions. Knowing customers’ roaming behavior helps you plan better roaming agreements.
More attractive terminals
Your terminals department can see which devices are most popular and which cause the most problems. Trends are easy to spot, improving the effectiveness of your device portfolio.
Smooth operations
Your operations staff can measure the quality of voice and data services and identify customers who are trying to use services without success, allowing issues to be addressed quickly.
Show you care
Your customer care personnel can drill down to detailed activities to quickly discover and resolve customer problems. Traffica can link with service management applications to provision device settings automatically.
The business benefits
- Improves the experience of your customers by
- Measuring the actual usage of your network in real time
- Detecting and troubleshooting network problems faster
- Delivering better and faster response to customer complaints
- Reduces OPEX by providing extensions for traditional network management to detect and prioritize in real time potential service impact affecting faults
- Decreases operational costs by supporting multiple different technology domains in the mobile network (Circuit switching, packet core, 3G Radio Access Network (RAN), Flexi-Network Gateway, Flexi-Network Server).
- Lowers CAPEX and maintenance costs by using less hardware as compared to silo deployments
Why Nokia Siemens Networks?
Serve atOnce Traffica uses well-established technology and is already delivering valuable service information to over 140 operators worldwide. It offers a unified, pre-integrated management system for all the network technologies we support.
"The solution provides the daily evolution of services, historical graphs, information regarding what season was successful for data transmission, etc. which is very valuable for marketing."
Jozef Chyznaj, Packet Core Engineering manager,
Orange Slovensko
Serve atOnce Traffica is more than just a traffic management tool. It actually has a role to play in managing individual end-user services.
Denis Coakley,
Director of Network Operations for 3UK
Contact us to find out more about how Serve atOnce Traffica can help you improve customer insight with real-time subscriber-level information.
Print