In Focus: Staying relevant in the age of over-the-top services

The emergence of over-the-top service providers is a fundamental change in our industry, and one that demands a smart response.

The companies that provide services on top of networks are driving much of today’s innovation. Unlike conventional operator businesses, where the services and infrastructure are linked and network operators control the value chain, OTT services are delivered without any affiliation with the network. But opportunities are open to operators that add value to the use of over-the-top services.

OTT providers today wield immense power in the market and include household names in content (YouTube, Netflix or Lovefilm), advertising (Google), communications (Skype and Facebook), commerce (Amazon and eBay) and device platforms (Apple, Microsoft).

Traditional operators built their businesses on communications networks, but OTT providers have decoupled services from networks in terms of both the technology and business. Broadband connectivity is a growing business, yet operators must find ways to generate new revenue streams and avoid losing relevance within the value chain.

The good news is that with the right approach, operators can evolve their business and occupy key parts of the value chain, even as the relationship between OTT players and end users gets stronger.

Abstract: Staying relevant in the age of over-the-top services (PDF)

Full report: Staying relevant in the age of over-the-top services (PDF)

For a custom workshop on a smart response to rising over-the-top services, contact your customer team.